A First of Its Kind Advisor Led Charter Buying Solution Unlocking 100% Wholesale Rates & Expert Jet Card Optimization
- Dedicated & Experienced Aviation Advisor - Your Advocate
- 100% Wholesale Pricing Across Top Industry Fleets
- Jet Card Optimization (use your hours wisely)
- Worldwide Travel Access and Call-Outs as little as 4 Hours
- 24/7 Concierge and Trip Support (call, email, or text)
- Save 15-40% Compared to Traditional Charter Programs
The Private Client Standard: Strategy Over Spread
PRIVATE CLIENT isn’t a charter desk; it’s a fundamental shift in how you navigate the private jet industry.
The traditional brokerage model is built on the “spread”—hidden margins, padded quotes, and transactional “wins.” We’ve replaced that game with a pure, advisor-led approach. We don’t play the margin game; we pass true wholesale rates straight to you. One flat service fee on deposit, and the aircraft cost is yours, dollar-for-dollar.
The Strategic Advocate
What truly separates The Jet Merchants from the hundred other brokers is that we don’t just book flights; we manage your entire aviation spend. We don’t sell hours—we optimize them.
Jet Card & Fund Optimization
We analyze your existing jet cards and memberships to ensure you only use those hours when it’s mathematically in your favor. We compare every trip against your guaranteed access options vs. current charter availability to ensure the wisest spend.
Operational Redundancy
When your card program hits an operational snag or a mechanical delay, we serve as your strategic backup, ensuring your schedule remains intact without the "recovery fee" headaches.
Full-Spectrum Advisory
Our expertise extends beyond the cabin. Private Clients have direct access to our consulting services for Jet Card Selection, Aircraft Management Placement, and Whole-Ownership Acquisition.
Two Ways to Join
Choose the program that best fits your travel patterns and preferences
Pay as You Fly
One time annual fee of $15,000 to engage your Jet Merchant and start booking private flights at 100% wholesale rates with Jet Card Optimization. No spending cap. Each Pay as you Fly trip subject to a fixed trip service fee charge (%).
Refundable Deposit Programs
Refundable Deposits starting at only $125K for a lower fixed management fee, complimentary catering credits, and special partner incentives. No additional trip service fees for Deposit clients. Fixed management fee surrendered at enrollment and remaining deposit refundable anytime.
Refundable Deposit Tiers
Choose the tier that matches your flying frequency and preferences
Dedicated & Experienced Advisor
Forget call centers. You gain a dedicated partner who manages your entire aviation portfolio, from auditing your current jet card utility to 24/7 flight logistics. We don’t just book trips; we proactively manage your spend and anticipate your needs around the clock.
100% Direct-from-Operator Pricing
We’ve stripped away the hidden layers of traditional charter. Following a single, upfront service fee, every flight is passed through at the actual operator cost. You pay what we pay—no markups, no padded invoices, and zero post-trip surprises.
Guaranteed Recovery Solutions
Fly with the certainty that your schedule is protected. If a mechanical or crew issue arises, our recovery protocol kicks in immediately. We secure a same-cabin-class aircraft or better at no additional cost to you, serving as the ultimate safeguard for your travel.
$125K Deposit
Recommended For:
Those new to private travel, flying 15-20 hours a year on light & midsize jets or that just want a trusted Advisor in their corner as needs come up.
What’s included:
- One-time 15% fixed service fee
- True wholesale pass-through pricing
- FDIC-insured independent bank account in your name
- Fully refundable balance with no expiration
- Real-time verified funding and live account updates via Plaid
- Trip and account management through the client portal and mobile app
- $250 gift card to GOODSTOCK by Nolan Ryan Steaks
- $500 catering credit
- 10% Discount on Jet Merchants Advisory Services
$250K Deposit
Recommended For:
Flyers averaging 25-35 hours per year or spending $200k-300k annually.
What’s included:
- Reduced one-time fixed service fee
- True wholesale pass-through pricing including Empty Legs
- FDIC-insured independent bank account in your name
- Fully refundable balance with no expiration
- Real-time verified funding and live account updates via Plaid
- Trip and account management through the client portal and mobile app
- $500 gift card to GOODSTOCK by Nolan Ryan Steaks
- $750 catering credit
- 15% Discount on Jet Merchants Advisory Services
$500K Deposit
Recommended For:
Those flying 40-50+ hours a year that book large cabin jets, travel internationally, or simply want to take advantage of the lowest fees.
What’s included:
- Lowest one-time fixed service fee
- True wholesale pass-through pricing
- FDIC-insured independent bank account in your name
- Fully refundable balance with no expiration
- Real-time verified funding and live account updates via Plaid
- Trip and account management through the client portal and mobile app
- $1,000 gift card to GOODSTOCK by Nolan Ryan Steaks
- $2,500 catering credit
- 25% Discount on Jet Merchants Advisory Services
Why PRIVATE CLIENT is Your Best Option for True Value & Advocacy
Access Premium Aircraft Across The Top Brands
Why fly on just one fleet when you can fly them all including the big names and boutique providers. We present the options, we discuss, you choose! It's just that simple.
100% Wholesale Pricing
You pay the exact pricing we pay. We have relationships and volume buying discounts that we pass along to you. No need to shop around anymore. We're your 'Expert Charter Buyers for Hire' making private travel easy.
Jet Card Optimization
Have a jet card? No problem, we'll work with you on every trip to determine the best option and preserve jet card hours when they work to your advantage. Need a jet card? We'll help you choose the right one.
Fast Call Out Times
With access to thousands of aircraft and real-time availability software, we can get you in the air with as little as 4 hours' notice.
Worldwide Access
Our network of safety-vetted operators extend across the globe from regional turboprops to ultra luxurious Boeing Business Jets.
Proprietary Sourcing Platform with Instant Book
Old world service with new world technology. Our proprietary sourcing platform with Instant Wholesale Booking capabilities offers fast and accurate pricing.
Industry Leading AOG Aircraft Recovery Insurance
Partnering with Charter Flight Support, PRIVATE CLIENT's have the peace of mind knowing that we'll provide a guaranteed backup aircraft up to 100% of the original trip cost.
Robust Network of Resource Partners
We're only as good as reputation and the company we keep. We work with best in class resource partners to provide seamless travel support and personal security service worldwide.
On Going Advisory Services
As your private aviation needs evolve, take pleasure in knowing that The Jet Merchants offer additional consulting for jet cards, aircraft ownership and management always looking out for your interests.
Client Voices
“We had a membership with a major provider and a 25-hour jet card, and honestly just kept re-upping out of familiarity. Working with Luis and his team opened our eyes to how many better options were available. We’re now saving meaningful money, flying on newer and nicer aircraft, and keeping our jet card only for major events like the Super Bowl or The Masters—where it actually makes sense. Private Client is a must-have strategic move for frequent private flyers.”
Joshua W. “After flying private for over 20 years, the experience had become frustrating—constant account manager turnover, changing rules, rising prices, and everything pushed into apps. Since flying with The Jet Merchants, I’ve deleted at least ten apps. I love having one trusted point of contact and a concierge team that actually knows me and my family. We’re flying on top-tier aircraft brands at a fraction of the cost, on a true pay-as-you-fly model. Enrolling in Private Client was an easy decision.”
Rob B. “I attended one of Luis’s presentations for our wealth firm and was introduced to the ownership and tax advantages of aircraft triple net leases. I shared the concept with a real estate client facing a significant tax burden and looking for a smarter way to deploy capital. After introducing him to Luis, the value became immediately clear. We evaluated several structures and landed on the perfect solution. Luis’s depth of knowledge is exceptional, and I highly recommend him as a speaker and advisor for any wealth firm.”
Bill A.“Our fractional card was restrictive and expensive. With PRIVATE CLIENT, we’re flying the same aircraft model for 20–30% less—with no blackout dates.”
“We stopped blindly renewing jet cards and started flying smarter. PRIVATE CLIENT is now central to our travel strategy.”
“After 20 years of flying private, this is the first time it’s felt personal again—without the inflated pricing.”
Why Financial Advisors Recommend The Jet Merchants & Private Client
"I'll admit, in the past I made recommendations in private aviation that were less than informed. It put my client relationships at risk. Now, with The Jet Merchants, it's a completely different story. We work together. They provide the expertise, I provide the client context, and the result is consistently valuable – substantial cost savings, simplified processes, and strengthened client trust. It's a partnership that actually enhances my advisory role, and I won't recommend anyone else."
SVP Wealth Management
Dallas, TX
"My client wasn't interested in the bells and whistles – no parties, no events. They simply wanted access to top-tier aircraft, newer interiors, WIFI, and were willing to pay for it. With PRIVATE CLIENT, they got exactly that, and then some. The pricing was surprisingly competitive, the service was impeccable, and they've never experienced a single operational hiccup. That's what it's all about: delivering on the core promise of private aviation, consistently and reliably. It's why I recommend The Jet Merchants."
Financial Advisor
Baton Rouge, LA
"My clients value expertise and long-term relationships. The Jet Merchants provide both. They navigate the complex aviation market, ensuring our clients receive the best value without sacrificing service or safety. It's about working with a known entity, an extension of our trusted advisory relationship. PRIVATE CLIENT is an easy recommendation for my clients, especially those new to private travel that don't know where to turn."
Financial Advisor
Boston, MA
"The private aviation market is confusing, and our clients don't have time to become experts. PRIVATE CLIENT with The Jet Merchants brings transparency and removes the guesswork with flying private. They're a reliable partner, helping my clients avoid costly mistakes, preserving their assets and gaining total peace of mind."
Wealth Advisor, Branch Manager
Houston, TX
Frequently asked questions
PRIVATE CLIENT is an advisor led private aviation concierge service. We work with you on a trip by trip basis to determine if the better option is a wholesale priced charter flight or your current program. We spend your money like it’s ours, maximizing every dollar and selected the best aircraft for the mission. You have a single point of contact (your Jet Merchant) and have access to our dedicated Concierge Team who handle every travel detail. Our team handles payments and any flight issues that may come up, ensuring a seamless and worry-free travel experience.
- Fly 5–20 trips per year
- Value efficiency, discretion, and reliability
- Are tired of shopping around, calling multiple providers, or second-guessing pricing
- Want expert advocacy without being locked into a single brand or fleet
- Re-explaining your preferences every trip
- Wondering who is marking up what
- Managing inconsistent service quality
- You’re not over-allocating capital
- You’re not paying blackout premiums unnecessarily
- Cards are used strategically, not automatically
- Calling multiple companies
- Comparing quotes
- Managing timing, aircraft, and availability
- Reacting to issues after they arise
- Holiday and blackout pricing pressure
- Weather-driven disruptions
- Crew, aircraft, and routing constraints
- Short-notice changes
- Aircraft performance and limitations
- International operations
- Flight planning and routing
- Weather and airspace constraints
- Disruption mitigation and recovery
- You are newer to charter
- You already have hours or funds with another provider
- You want to establish a relationship without moving capital
- You want PRIVATE CLIENT “in your back pocket” for support, pricing validation, or disruption recovery
- You have multiple upcoming trips in the next 60–90 days
- You are not currently committed to a card or program
- The projected savings are meaningful
- You want to strategically position funds around peak demand periods
- Fully refundable
- Held in an FDIC-insured account
- Used only when it makes sense for your travel
- Your aviation advisor
- Your sourcing expert
- Your operational safeguard
- Your single point of contact
Private Client Advantages
Absolute Transparency
Focused Client Advocacy
Proprietary Service Platform
24/7 Personalized Service
Experienced Advisors
Unmatched Flexibility
On-Going Advisory Services
Save 15-40% on travel
“We were on a fractional jet card that looked great on paper, but it became incredibly restrictive—especially around holidays and the days we actually wanted to fly. After enrolling in Private Client, we’re flying on the same aircraft model we originally signed up for—a Challenger 300—but for 20–30% less, with true year-round access. Once our card hours are used, we’ll be flying exclusively with The Jet Merchants.”
Ben B. Public Company CFO (retired)