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Tailored Private Jet Solutions

Message from our founder

With over 20 years of experience in private aviation and charter sales, I’ve seen firsthand the challenges flyers face. The industry is fraught with complexities, from fluctuating pricing models to inconsistent service standards, overwhelming customers with endless sales pitches and unmet promises.

That’s why I founded The Jet Merchants—to bring transparency, simplicity, and alignment to private aviation. As independent advisors, we leverage our deep industry knowledge, strong relationships, and operational insight to guide you in making well-informed, tailored decisions.
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Our mission is to help you maximize the value of your private aviation spend and fly confidently. At The Jet Merchants, you’ll never navigate this journey alone, knowing that our commitment to transparency, advocacy, and personal attention always puts your best interests first.

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Experience Matters

20+

Years Experience

Extensive, real-world expertise across the full spectrum of private aviation ranging from on demand charter and worldwide flight operations to jet card/membership programs, fractional ownership, aircraft management, and sales leadership.

1000+

Clients Served

Trusted by ad hoc charter flyers, jet card and membership clients, aircraft owners, and wealth management partners.

$350MM+

Charter & Program Revenue

Driving satisfaction with honest communication, managing expectations, and providing seamless travel experiences.

Advisory Services

PRIVATE CLIENT

PRIVATE CLIENT is a fee-based advisory service combining years of charter buying experience with a proprietary aircraft sourcing and payment platform offering clients 100% direct-from-operator wholesale pricing across the industry's top charter fleets. This high touch service delivers tremendous cost savings with full pricing transparency and honest collaboration.

Save anywhere from 15-50% vs traditional on demand options.

All flights include guaranteed aircraft recovery, full trip support, and most importantly a trusted Advisor working with you to curate bespoke travel experiences every time.

Just like your CPA, tax advisor, and wealth manager, consider us an extension of your "circle of trust" to help manage your private aviation spend in an intelligent manner and avoid the pitfalls of the industry.
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JET CARD ADVISORY + Support

Ideal for individuals and businesses that prefer to pre-purchase hours or funds on account with guaranteed availability and fixed rates.
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Once engaged, we'll evaluate and recommend the best provider—or mix of providers—tailored to your specific needs, preferences, and budget. We have no allegiance to any jet card, fractional, or membership providers, so this allows us to remain fully agnostic and recommend the best solution(s) possible. We go beyond just the numbers and address behind the scenes issues like ownership, financial health, customer service protocols, and much more.

INCLUDES ACCOUNT OVERSIGHT + SUPPORT - Rather than a one-and-done service, we provide on-going vendor oversight which includes: pre-flight discussions to help mitigate ops issues, monthly account audits for accurate billing, securing backup or custom charters, and more. We also assist resolving service failures and in negotiating potential renewals.

This comprehensive approach ensures that we're invested in your satisfaction and hold ourselves accountable to our recommendation.
*Specific terms apply
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On-Demand Charter

For those who fly less frequently, ad hoc charter flights can be the perfect solution. Unlike jet cards or memberships, ad hoc charters allow you to book flights on-demand, without the need for pre-purchasing hours or signing up for a program. We help you evaluate whether ad hoc charters might suit your needs better than committing to a jet card or membership program. 

Ad hoc or 'one off flights' are offered at market rates.

*Ad hoc charters available by referral or invitation only at this time.
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Don't take our word for it!

Hear what current and previous clients have to say.
“I remember when there were only 5-6 real jet card programs, and sorting through them was straightforward. Now, after researching several companies, I realized how much more complex it has become. Luis not only helped us navigate the options but also got us set up with a new card company that offered competitive pricing and even secured an additional flight credit beyond the current incentives—this was a pleasant surprise as it more than covered the cost of the service! The entire process just took a few days, it was great. As a retired CFO, I know the value of a good cost-benefit analysis, and working with The Jet Merchants was an easy decision.”
Ben B. (Retired CFO)
"The Private Client service just makes sense. For an annual fee, we get an experienced advisor who presents wholesale-priced options from a variety of suppliers, and we simply choose the one we prefer. The process is quick and seamless. We previously tried online apps, but the options were often older planes, and it wasn’t clear who we’d be flying with—something we weren’t comfortable with. Now, we’re flying on newer aircraft with better pricing, we know exactly who the operator is, and it’s just been a game-changer. Luis and his team know our aircraft preferences, and our favorite snacks are always onboard without us having to ask. That’s concierge-level charter at its finest!"
Joseph B. (Real Estate Investor)
“We have dynamic flight needs with three young children and dogs, which can make private travel challenging. While we appreciate the guarantees of jet cards, we don’t always have the flexibility to adjust departure times around peak holidays. That’s why we chose to work with The Jet Merchants as well. They simplify the process, provide access to top-tier planes at competitive pricing, and help us decide when it’s best to use our jet card versus their services. For us, combining a jet card with The Jet Merchants offers the best of both worlds, and we’re planning to rely on them even more for our personal travel.”
Noel J. (Attorney)
“After finishing with our jet card provider, we weren’t sure what to do next. Some recent life changes made it unclear if we’d fly as much as before, so we reached out to The Jet Merchants for guidance.With the uncertainty in our travel plans, their PRIVATE CLIENT program on a pay-as-you-fly basis was the perfect fit for the next 12 months. It allows us to avoid overcommitting to a program while enjoying the flexibility of choosing the exact jet for each trip. Pricing is competitive, and the team is incredibly attentive throughout the process.

If you’re unsure about your travel plans or which program is right for you, I highly recommend speaking with The Jet Merchants. They can save you both time and money while offering expert advice tailored to your needs.”
LM (Contractor)
“We’ve tried various private aviation programs over the years, but this model is by far the best we’ve come across. Being flexible travelers, the ability to leverage wholesale pricing during off-peak times has been a game-changer. Private aviation is still a significant investment, even at wholesale rates, but the level of attention and customer service we’ve received has been unmatched.

Luis and his team are genuine, they're passionate about what they do, and incredibly easy to work with. For us, that’s what truly sets them apart. We also appreciate their personal approach—we prefer dealing with real people over apps any day!”
Sharon M.